How we get ads live in 14 days
Five steps: you book a call, we read each platform's policy for your vertical and write the plan, we set up the ad accounts, our systems design the ads to policy for you to pick, and the ads are approved and live within 14 days of the booking date.
On this page
What are the five steps?
Five, and the first four happen inside the first fortnight. You make two decisions in the whole sequence: the plan, and the ads.
- Book a call. You tell us the business, the countries and the platforms you want. Owners who need discretion get a private call and nothing in writing until they ask.
- We read the policy and write the plan. Each platform’s ad policy for your vertical is read first, then you receive a tailored plan and proposal. Nothing is signed before you have read it.
- We set up the accounts. Multiple ad accounts per campaign are created for you, or we work inside the account you already own and share with us.
- The systems design to policy, you pick. Ad design is built from each platform’s rules, mock-ups are generated, and you approve the ones that run.
- Submit, approve, go live. Ads are approved and live within 14 days of the booking date, and the automation optimises every campaign from the first day.
Who does what in each step?
We do the reading, the building and the running; you do the approving. Nothing is submitted to a platform that you have not seen.
| Step | Grey Manager | You |
|---|---|---|
| Call and plan | reads the policy, writes the plan and the proposal | say yes or send it back |
| Accounts | creates and configures them, or joins the one you own | choose which of the two |
| Ads | designs to policy, generates the mock-ups | pick the ones that run |
| After launch | optimises budget, audiences and creative | read the report |
What do I need to have ready?
The business, the countries you sell into, and the platforms you care about. Nothing else is needed before the call.
If you already own an ad account you want to keep, say so on the call and we run the automation inside it. If you would rather not appear anywhere, say that instead and the accounts are created and run for you, which is described on anonymous advertising for offshore companies.
What is running by day fourteen?
Approved ads on the platforms your plan named, on accounts built to policy, with the automation optimising from the first day.
If search is in your plan, the first pages are published on the same clock, which is the SEO and GEO automation retainer. If the plan includes the placement under the AI answer, that is ChatGPT ads, and the countries where it can run today are on the availability tracker. Markets are global, with tier-one English-speaking countries first.
What happens after the first fortnight?
The automation keeps going: budget, audiences, placements and creative rotation, across a hundred and more campaigns on a single retainer, with a report you read rather than a dashboard you run.
New claims, new markets and anything that changes what the business says about itself come back to you as a decision. Everything else runs on the system, which is the argument made in full on ads automation. The prices for all three retainers are on pricing, and the questions owners ask before booking are on the FAQ.
Sources: the five steps, the fourteen day promise and the campaign figures, the Grey Manager one pager (approved 2026-09-22) and the approved content brief of the same date.
How fast are the ads live?
Within 14 days of the booking date, with the call, the plan, the accounts, the mock-ups and your approvals all inside that fortnight. The one thing outside our hands is a platform review queue, which nobody can expedite.
What we do not do
- We do not promise that an ad account will never be restricted. Multiple ad accounts run on a single campaign so one restriction never stops the campaign.
- The fourteen days run from the booking date and assume you answer on the plan and the mock-ups. A platform review we cannot expedite is the one thing outside our hands.