Pricing: three retainers, spend on top

What are the three prices?

Three retainers, billed monthly, each priced on its own. You can take one, two or all three.

What does the fee cover, and what does it not?

The fee covers the work: the policy reading, the plan, the accounts, the ad design, the approvals and the optimisation. It covers neither your ad spend nor your ad account fees.

That sentence is the one most worth reading twice, because it is where monthly quotes usually hide something. Your ad spend goes to the platform, not to us. Ad account fees, where a platform charges them, are also yours. Our only other charge is the 2.5% service charge on spend, named in the table above and on the proposal you read before signing.

What decides which retainer I need?

What you are trying to be found in. Ads buy the placement, search earns it, and most restricted businesses end up running both.

If a platform bars your vertical in a market, the ads retainer cannot fix that and we will say so on the call; search still carries the demand, which is the argument on SEO and GEO automation. If you want every platform at once, that is ads automation. If your market is the placement under the AI answer, that is ChatGPT ads, and the countries it runs in today are on the availability tracker.

Is there a setup fee or a contract?

No setup fee. The company formation for a ChatGPT ads client outside the eligible countries is the one thing quoted separately, because its cost depends on the country you choose.

Everything else is the monthly fee in the table. You receive a tailored plan and proposal before anything is signed, and you decide after reading it. The five steps from that call to live ads are on how it works.

What happens if I want to stop?

You stop paying the retainer and you keep the accounts, the campaigns and the website pages, because they were always yours.

Nothing is locked to a system only we can run, and nothing about your business is published anywhere by us. The awkward version of every question on this page is on the FAQ, the whole offer is on the home page, and if you want the plan first, book a call and the proposal follows before anything is signed.

Sources: the three prices, the service charge and the negative claims, the Grey Manager one pager (approved 2026-09-22); the formation quote on the call, the approved content brief of the same date.