Compliant crypto advertising, approved
A crypto exchange or token project gets ads approved by holding the certification each platform asks for and keeping the ad to the product rather than the return, which is the compliant crypto advertising system Grey Manager runs. Ads are approved and live within 14 days of booking.
On this page
What does each platform ask a crypto advertiser for?
Certification first, then wording. The certification decides whether you may advertise at all, and the wording decides whether the individual ad survives review.
| Platform | What it asks for | What Grey Manager sets up |
|---|---|---|
| Meta | advertiser verification, and a product rather than a return in the creative | accounts built to policy, claims rewritten |
| the certification for the product and market before the ad runs | certification pack, campaign held until it clears | |
| X | a clean advertiser profile and a product led creative | the X ads automation system, our best fit for crypto |
X is the platform that suits crypto, finance and tech brands best in our niche matrix, which is why most exchange plans open there and add Google once the certification is through. The order is written into the plan you read before signing, and the full walk through is in how to advertise crypto without a ban.
Which crypto claims get rejected?
Anything that promises a return, implies one, or shows a portfolio going up. The product may be described in full; the outcome may not be sold.
A rewritten claim is not a weaker ad. It moves the pitch from the number to the thing that actually separates your exchange from the next one, which is custody, fees, listings, withdrawal speed or the market you serve. Every rewritten claim comes back to you inside the mock ups, and you approve the ones that run.
Is crypto advertising allowed on Meta and Google?
Within each platform’s own rules, yes. What is never allowed is getting a non compliant advertiser past review by any route at all.
We never rent, lend or buy an ad account, never move a client into an established account, and never submit falsified verification, because Meta and Google both name those as circumventing review and suspend for them [1] [2]. That is the whole difference between a compliant crypto advertising system and the account sellers in your inbox.
Where do token projects advertise when the feeds are closed?
Search and AI answers, which read a page rather than review an ad, plus the placement under the ChatGPT answer.
A token project with no certification can still be the page that ranks for its own category and the source a ChatGPT answer cites, which is the SEO and GEO automation retainer. The placement under the AI answer is ChatGPT ads. Operators who take crypto deposits in a gambling product should also read gambling ads for casinos and sportsbooks.
What does it cost?
The ads automation retainer is $550 per month plus your ad spend and a 2.5% service charge on spend, and ChatGPT ads are $750 per month on the same terms.
Ad spend and ad account fees are yours and are never inside the retainer. The three prices are on pricing, the steps from the call to live ads are on how it works, and founders who would rather keep the project off their own name should read anonymous advertising for offshore companies.
Sources: the position, the claims and the prices, the Grey Manager one pager (approved 2026-09-22), niche matrix rows four and twenty three; the platform rules on verification and circumvention, Meta Advertising Standards and the Google Ads policy on circumventing systems, as quoted in keyword research round one, section A.5 (read 2026-09-21).
Is crypto advertising allowed on Meta and Google?
Within each platform’s own rules, yes, and the certification has to be in place before the ad runs. What is never allowed is pushing a non compliant advertiser past review, so we never rent, lend or buy an ad account.
What we do not do
- We do not promise that an ad account will never be restricted. Multiple ad accounts run on a single campaign so one restriction never stops the campaign.
- We do not give financial or legal advice and we do not obtain your certification for you. We build the campaign around what you hold.
Sources
- Meta Advertising StandardsAccessed
- Google Ads policy on circumventing systemsAccessed